Shaping the Future One Day At A Time

The TowardTheStars team is moving mountains and jumping tall buildings in one single bound. We are change makers and we are always looking for great caped cruzaders to join our team. Have a passion for our cause? Join Us!


Inês Almeida is an entrepreneur, activist and business leader that enjoys applying her skills in technology, business, strategy and innovation to projects related to the health, well-being and education of girls.  

Until recently she was part of the Global Executive team of a large IT consulting firm. She has left the corporate world in April 2012 to focus on TowardTheStars.  

Find out more about Inês here.

Deanne Carson is a writer, publisher and educator specialising in social justice and education. She is the co-author of Single but not alone. Deanne also has extensive business management experience.


As a mother of a boy and a girl, both heading toward their teens, she is passionate about advocating for a world of equality and creating an environment where the questions "why and how do I make a difference" are encouraged.


Deanne has followed TowardTheStars since its inception and is excited to be joining a team where gender equality, empowerment and inclusivity of all children are promoted with compassion and humour.

Ceda Verbakel has degrees in genetics and philosophy, and has recently graduated from the School for Social Entrepreneurs. 


She is interested in health & wellbeing for young people, and has a particular interest in sexual health & relationships. Ceda works and volunteers in a variety of health promotion roles in schools, while at the same time, running her own local children's entertainment business. 

Ceda has a keen interest in ethics, and is looking forward to applying her skills and abilities to a values-led business project. 

Interested in joining the TowardTheStars team?
Banding Together!

  • I love the idea of TowardTheStars. Those organizations, bloggers, and companies who support girls and are removing limitations from girls will only get stronger when they band together to be heard, and parents who are looking for those resources will love having access to so many through one place.


~Gabrielle Tenn New
Unique Minds!

  • I think TowardTheStars is a great idea so that parents will be able to find products that let their daughters know they are more than objects, they are people with unique minds, unique needs and wide open futures.
  • I want my daughters to know who they are inside is what matters and that they can follow their hearts and interests, instead of being limited to the narrow activities and ideas that society deems "appropriate for girls."


~Maria Coble
About Us

We believe every child is placed on this earth to accomplish something remarkable, something that only he or she can do. Our tribe was created with one single purpose, to help reduce all threats to girlhood that crush our girls ' true nature and potential. We focus on overturning the gender stereotypes that make girls obsess with body image, keep girls from taking leadership roles, that limit girls' interests in sciences and math and cause them to feel self-aware when playing sports.