Shaping the Future One Day At A Time

The TowardTheStars team is moving mountains and jumping tall buildings in one single bound. We are change makers and we are always looking for great caped cruzaders to join our team. Have a passion for our cause? Join Us!


Inês Almeida is an entrepreneur, activist and business leader that enjoys applying her skills in technology, business, strategy and innovation to projects related to the health, well-being and education of girls.  

Until recently she was part of the Global Executive team of a large IT consulting firm. She has left the corporate world in April 2012 to focus on TowardTheStars.  

Find out more about Inês here.

Deanne Carson is a writer, publisher and educator specialising in social justice and education. She is the co-author of Single but not alone. Deanne also has extensive business management experience.


As a mother of a boy and a girl, both heading toward their teens, she is passionate about advocating for a world of equality and creating an environment where the questions "why and how do I make a difference" are encouraged.


Deanne has followed TowardTheStars since its inception and is excited to be joining a team where gender equality, empowerment and inclusivity of all children are promoted with compassion and humour.

Ceda Verbakel has degrees in genetics and philosophy, and has recently graduated from the School for Social Entrepreneurs. 


She is interested in health & wellbeing for young people, and has a particular interest in sexual health & relationships. Ceda works and volunteers in a variety of health promotion roles in schools, while at the same time, running her own local children's entertainment business. 

Ceda has a keen interest in ethics, and is looking forward to applying her skills and abilities to a values-led business project. 

Interested in joining the TowardTheStars team?
I’m Excited!

  • I'm excited about TowardtheStars! I even looked to volunteer. I grew up in the 70s, when the closest thing we had to a "princess" was Wonder Woman. I wore jeans, climbed trees, played ball, rode bikes.
  • I'm appalled at the choices offered today to my 6 year old daughter and want to be part of the movement to change the status quo.


~Lilly Sanovia
Amazing Future

  •  The idea that my daughter lacks the opportunity to go out and do whatever she feels like because it isn't "girly" is ridiculous. I am trying to teach her that there is more to life than boys, make up, dresses and being pretty. I want her to be a strong, independent, confident and successful person.
  • I have been looking to find an outlet like TowardtheStars to show her how amazing she is, and how amazing her future truly is, no matter what the media says.


~Morgan Beisner
About Us

We believe every child is placed on this earth to accomplish something remarkable, something that only he or she can do. Our tribe was created with one single purpose, to help reduce all threats to girlhood that crush our girls ' true nature and potential. We focus on overturning the gender stereotypes that make girls obsess with body image, keep girls from taking leadership roles, that limit girls' interests in sciences and math and cause them to feel self-aware when playing sports.